Category Archives: Brand

Facebook Makes it Harder For Brands To Reach Mom

Its official.  Facebook has killed organic reach for brands.  So all of those hard earned “likes” are mostly useless.  Really, I don’t know if I should laugh or cry.  As an FB user in my personal life,  I don’t mind losing some of the ads that creep into my feed.  As a marketer, I harrumph […]

Olympic Mom Marketing

My family is all about the Olympics.  From the opening ceremony, through the competitions and background stories, and the Olympic commercial breaks – we watch more TV during these 2 weeks than we do the rest of the year.  So even though we are only a couple of days in – I already have my […]

O-H-I-O Go Bucks!

 To stay true to the Mama Says So mission, I’ll couch this post as a commentary on the Ohio State Buckeye brand.  How about those Buckeyes?  For those of you under a rock, they beat Arkansas in the Sugar Bowl and finally took down an SEC rival.  The Buckeye Brand is a favorite in my […]

Sexy Hamburgers and Weiner Talk

I’m no prude… but maybe I’m becoming one. You be the judge. Over vacation I had more TV viewing time with my kids than normal. It was then that I became uncomfortable and started hitting “mute” on fast food commercials. Or should I say “Fast, Loose, and Easy” food commercials. Have you seen the Quiznos’s […]