Teenage Mutant Ninja Turtles will be the stand out re-make in 2012 and 2013 – Mama Says So! With a fall TV series this year, a movie, webisodes and a lot of Nickelodeon support, the pizza eating turtles should do well with a new generation. In the movie remake category, Warner Brothers’ Man of Steel [...]
The licensing show showcased the line ups, trends and hopefuls for 2013 and even 2014. Among the entertainment licenses, the offerings shook out in 3 categories: The New Hot-Hot, the Remakes & Reworks, and The Tried and True. Here’s my take on the new Hotties or Hot-Hot wannabes. Mama Says that the new Hot Hot License [...]
August 10, 2011 – 10:45 pm
I’ve been known to blast Facebook and any texting device as time stealers and social skill eroders in the hands of kids. My primary rationale is because “Mama Says So”. But I may have to eat my words this time. This video was taken as my son asked his girlfriend to Prom. I can’t explain why, but [...]
Its the picture perfect July 4th in the suburb of Arlington Heights. The whole town shows up – half of us are marching in the parade, the other half are sitting on the sidewalks and curbs cheering them on. There are babies in strollers, dogs on leashes, tired parents with coffees in hand, kids with [...]
The toy world was poised for the blockbuster Spring and Summer for boys toys. Come on, with Thor, Pirates of the Caribbean 4, Green Lantern, Pixar’s Cars 2, Transformers 3, and Captain America, the deck was stacked for success – right? So where are those headlines of record sales? As it turns out, neither the [...]
I thought we may have passed the stage where coloring Easter Eggs was a “Must Do”. But I thought wrong! The kids freaked at the suggestion of skipping the whole stinky mess. So we trooped out, bought the eggs and the Paas dye, and went to town. It was a classic afternoon, and [...]
It’s 80 degrees in the Chicago area and its still only April! This is tantamount to a national holiday. We’ve busted out the shorts and tees and everyone is outside enjoying the weather – well, almost everyone. I have the bevvy of sulky tween girls hanging here who are “bored” and “will maybe just watch a [...]
November 26, 2010 – 8:18 pm
Julia talks Fab 15 in-studio with WJBK from Julia Fitzgerald on Vimeo. I had the opportunity to appear on FOX2 News in Detroit earlier this week to talk about the Fab 15 – the hottest toys of the season. While it was nice to talk toys with Kam, it was really fun to shoot up [...]
October 7, 2010 – 10:54 pm
We don’t look like a likely trio, me and my kids, waiting in line in the parking lot for the arena doors to open to the pay-per view WWE matches. Maybe because we didn’t have tee shirts that said AWESOME, RAW, or Smackdown! Or maybe because we don’t have our own wrestling masks, cardboard signs, [...]
October 3, 2010 – 8:41 pm
Last Friday I had the good fortune to announce the Fab 15 Toys list in NYC with Rico Rodriguez. We started the morning in Times Square where we talked on camera (and on the big Times Square Billboards!) about the toy selections, and then Rico announced them all one by one. We had a great [...]