Category Archives: Uncategorized

Tricks and Treats – Halloween as I See it

I have certain bias toward Halloween – I will admit it.  After marketing Halloween for Kmart for a couple of years, I have a house full of decorations and an AWESOME witch costume I bought at Kmart for $24.99 and will wear once a year forever.  But when I dressed up for work this year, […]

Olympic Mom Marketing

My family is all about the Olympics.  From the opening ceremony, through the competitions and background stories, and the Olympic commercial breaks – we watch more TV during these 2 weeks than we do the rest of the year.  So even though we are only a couple of days in – I already have my […]

Whew! I’m just a Free Range Parenter

As I Googled “Worst Mom Ever” hoping I don’t show up on page 1, I was filled with  relief.  Not only am I not named, but the honor goes to a woman named Lenore Skenazy.  So I read to see what Lenore’s deal is, only to find – She’s MY NEW HERO!   Lenore has coined the […]

Mobile Toys Shopping with QR codes?!

This has been one of my favorite projects this year.  We have taken the Toy Team’s favorite toys, put them on billboards, and displayed them in places where it may be easier for people to shop.  Waiting at the airport?  Waiting for the bus?  Waiting for tickets at the theatre?  We just made it a […]

Hot Toys for the Season with Rico Rodriguez

It was great fun in NYC this week with Rico Rodriguez announcing our Kmart Fab 15 – the hottest toys for the holidays.  After he appeared to announce our list on Fox and Friends, we got to talk to the media and an amazing group of Bloggers down in SoHo.  Post the event, it was […]

Back To School Again – 12 years later

Twelve years ago we moved into our neighborhood and enrolled our oldest child in Kindergarten. We arrived in October, so school was already underway, and our son was a little apprehensive – until he met his new best friend and neighbor, Dan T. Dan’s Mom was delighted to have us move in as she explained […]

Kid tech gets the Girl!

I’ve been known to blast Facebook and any texting device as time stealers and social skill eroders in the hands of kids.  My primary rationale is because “Mama Says So”.  But I may have to eat my words this time. This video was taken as my son asked his girlfriend to Prom.  I can’t explain why, but […]

Mama Says So Play Dates go International

I am a big fan of the international play date! I just shipped my 13 year old off to Paris for her first French Play Date with the Bannelier family.     And its about time! My son and the oldest Bannelier boy have been swapping summer play dates since they were 11 years old. They are […]

Happy 4th of July – Pure Suburban Amerciana

Its the picture perfect July 4th in the suburb of Arlington Heights.  The whole town shows up – half of us are marching in the parade, the other half are sitting on the sidewalks and curbs cheering them on.  There are babies in strollers, dogs on leashes, tired parents with coffees in hand, kids with […]

Easter Eggs Forever

     I thought we may have passed the stage where coloring Easter Eggs was a “Must Do”.   But I thought wrong!  The kids freaked at the suggestion of skipping the whole stinky mess.  So we trooped out, bought the eggs and the Paas dye, and went to town.  It was a classic afternoon, and […]