At AZEK Building Products we had several specialty applications for our high performance deck and Trim products, but we did not have a good way to talk about it to relevant audiences. For example, our AZEK PVC Trim could be fashioned into beautiful, low maintenance pergolas. Our low maintenance, moisture resistant, fade resistant decking is perfect for docks and rooftop decks. And we are one of the only makers of composite, performance porches. We collected the best content to support pages on each of our applications, and built SEO optimized pages. The result was hig impact, informational pages that show up to relevant audiences on the SERP.